C&F Mortgage Corporation originates single-family residential loans from multiple locations in Virginia, Maryland, Delaware and North Carolina. C&F Mortgage offers programs primarily designed for home purchase and home mortgage refinancing with competitive fixed and adjustable rate mortgages. We believe that excellence is the standard for all we do, achieved by encouraging and nourishing; respect for others; honest, open communication; individual development and satisfaction; a sense of ownership and responsibility for the Corporation's success; participation, cooperation, and teamwork; creativity, innovation, and initiative; prudent risk-taking; and recognition and rewards for achievement. We believe that we must conduct ourselves morally and ethically at all times and in all relationships. We believe that we have an obligation to the well-being of all the communities we serve. We believe that our offices and staff are our most important assets; making the critical difference in how the Corporation performs and, through their work and effort, separates us from all competitors.
It is the mission of C&F Mortgage Corporation to contribute to the goals and objectives of Citizens and Farmers Bank, its Parent, by profitably originating residential mortgage loans through retail channels. We will enhance the value and reputation of the Bank and the Mortgage company by providing legendary service to our customers in all markets, cross-selling bank products in the markets it serves and by delivering the highest quality investment products to the secondary market.
The foundation of C&F Mortgage Corporation will be built on three quality components:
Our vision is to provide legendary service to all customers, both internal and external. We will be diligent in our efforts to continuously improve our products, processes, and service delivery to create a uniquely satisfying experience for both our customers and employees.
Our vision is to gain a competitive advantage through people. We will attract and retain a work force of highly trained, knowledgeable professionals whose understanding of the mortgage business is unparalleled in the industry. We have developed a work force that is universally zealous in its efforts to provide legendary service and outstanding value; and one in which each employee understands that every communication is a potential sales event.
Our vision is to work tirelessly at developing a work environment that is aggressive but controlled, entrepreneurial and flexible yet disciplined, where outstanding efforts are recognized and meritorious results are compensated. We have created a unique environment where discussion, creativity and reasoned disagreement are encouraged. We also have created a work place that is technologically efficient and continuously searches for ways to increase efficiency.